"Leveraging their star power to release new albums in unprecedented ways—Jay Z through Samsung and Beyoncé through iTunes—they instantly changed how the industry and fans thought about interacting with music. He gave his album away; she charged a premium price for hers. But they both used the element of surprise to restore the excitement that used to accompany a new release, before that impact was dulled by the endless thunder of carefully plotted promotion." -
In short, they proved that content truly is king. Or, in this case, king and queen
Continue BillboardFor years, Jay Z has been building the most powerful artist-driven empire in music, ever since he founded Roc-a-Fella Records in 1996 to bypass a music industry uninterested in his debut album, Reasonable Doubt
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