The internet can be an ever-changing and growing entity but, unfortunately, many professionals and business owners neglect to take this into account and find yourself wasting their time and money with search engine optimization (SEO) techniques that no further work. It is essential to understand that many of these SEO tactics have either changed or been replaced entirely. Instead of continuously going back again to those outdated techniques, use one of many following alternatives:
Outdated: Keyword stuffing
Current: Killer content
It had been once believed that stuffing your content filled with keywords would enable you to get top results on Google, but this really is now actually a black hat SEO technique that's likely to get your website blacklisted. Instead, focus your SEO strategy on writing informative and engaging content which includes only a few keywords.
Outdated: SEO writing for spiders
Current: SEO writing for users
It had been originally believed that writing in ways that the search engine spiders would understand you was the easiest way to improve your SEO strategy and get the outcome you had been after. That is no further the case, since the search engines will in actuality penalize you for not writing with the finish users in mind.
Outdated: Footer links
Current: Content links
It had been once thought that stuffing your page footers with links to your link exchange partners was a good SEO strategy, but try and get it done today and Google will completely disregard them. Instead, you will need to take advantage of content links to improve your SEO strategy - get people to publish about you in their blogs and include a link to your website somewhere in the content. For SEO services in Naira/Nigeria check here.
Outdated: Forum signature
Current: Links on social networking
For whatever reason, many people continue to be using forums because they are able to include a signature that's filled with keywords and links with their websites - but, obviously, Google cottoned onto this SEO'technique'years ago. Instead, add links to your homepage on your own social networking profiles to achieve more authority.
Outdated: Link building
Current: Getting links
Once you look at the term'link building'it perhaps evokes images of links being physically built by an SEO expert and inserted into the website. Do this and risk the search engines scrutinizing your SEO strategy. Organic links (known simply as'getting links), however, are far more important and seem to flow more naturally.
The very next time you meet along with your SEO expert and they try to proclaim the benefits of one of these outdated techniques, why not bring with their attention the truth that there are more beneficial tactics on the market? And, all things considered, if these were a trustworthy SEO expert, they would know these techniques were outdated already.
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