This comes as OUCH enters a new era with the launch of its new brand direction ‘Libero Sofisticazione’ which is Italian for ‘unfettered Sophistication’. The brand has been known to favor Italian craftsmen in the making of suits, shirts, shoes and accessories on its stable.
According to Visionary and Creative Director Uche Nnaji, "This summer we unveil a casual collection, to rival in styling and quality, what some of the biggest international brands have on offer. “With a bias for the stylish Nigerian man and woman, we have created polo shirts for both male and female, we also added a snazzy collection of polo dresses for females. The colors range from the regular to the downright edgy, and we have more on the way”
Uche continues, “Our new line of blazers come with a collection of customized buttons. The shirt collection, just in, will leave stylish man spoilt for choices. The icing on the cake will be the new shoe collection and we intend to have a ‘shoe party’ to launch it in a few weeks.
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| Bryan Okwara in OUCH |
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| Bryan Okwara in OUCH |
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| Yolanda Okereke and Bryan Okwara in OUCH |
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| OC Ukeje in OUCH |
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