Levi Jeans CEO: Your Jeans Wear Are Not Meant To Be Washed -

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Chip Bergh had told the audience:

    “These are one of my favorite jeans?

When moderator, Andy Sewer, who obviously seemed a bit taken aback, asked Bergh the age-old question: how often should one be washing their jeans then?
Bergh answered:


     “Not very often. If you talk to real denim aficionados, they’ll tell you, don’t wash your blue jeans.” 

Washing denim has always been a complicated and hotly debated issue—how often it should be done, what tools should be utilized, whether or not it collects bacteria, etc.