Unveiled its official ball for the 2014 World Cup – the ‘Brazuca '. This name was presented to a ball adhering to a public vote in Brazil which involved more than one million fans. Its design is considered “inspired by vibrant colours, passion and heritage of Brazil.” Its name is just a term utilized by natives of the nation, meaning ‘Brazilian'or to spell it out the Brazilian way of life.
The ball was unveiled within a spectacular 3D event held at the iconic Parque Lage in Rio de Janeiro, but went through a rigorous two-and-a-half-year testing process which involved a lot more than 600 of the world's top players. Players and Adidas testimonials such as Lionel Messi, Iker Casillas, Bastian Schweinsteiger and former France international Zinedine Zidane were all involved in the process and have since signed off on its use for next year's World Cup. See link to the photos from the presentation and tests below:
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