What Do You Think About The Recent Increment In DSTV Subscription Fees ?

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I can see DSTV are bent on drying up the pocket of the typical man, just how can they only bump the buying price of subscription every one of a sudden without any prior consultation with the customers? After all, my fellow country people, I think they're just taking a p*ss now, they can not try this rubbish in South Africa where they're from however they try this to Nigerians always, should we continue paying such exorbitant fees only for subscription?