Brian Nohe, a former executive at Gillette (PG) and a self-described garage band musician, was running a small company in Delray Beach, Fla., that made headphones and earbuds for kids when he got a call from 50 Cent.
The rapper and businessman (also known as Curtis Jackson) had—like just about everyone else—noticed the success of Beats by Dr. Dre and had decided he wanted to get into the business. He ended up buying a majority stake of Nohe’s company in September, renamed it SMS Audio, and made himself chief executive.
