The event which took place in Victoria Island, Lagos, saw African celebrities from Ghana, South Africa and Nigeria in attendance. The occasion equally provided a rare opportunity for the MTN ambassadors who interacted freely with their fans as they took turns to cheer the audience while their new videos were being premiered.
While answering questions from journalists on the rationale behind the unveiling of the artistes, MTN’s Chief Marketing Officer, Larry Annetts, said that ‘the unveiling marks the beginning of a better life and connectivity between the company, the artistes and consu mers through digital possibilities, especially downloads of Callertunez and access to exclusive digital music distribution services which it provides.’
Some of the Ambassadors who premiered their songs and videos include Nigerian stars Praiz, Chidinma, Sean Tizzle, Sound Sultan, Kcee, Timaya and Tiwa Savage. A major highlight of the event was the premiere of a single jointly done by Nigeria’s Davido and the South African group, Mafikizolo.
