Kennis Music : Nigeria’s foremost indigenous record label. Even though they had a structure that promoted basically acts under its umbrella, they generally gave the new school artist an enviable status. Hype masters who were undeniable experts of bestowing a larger than life perception to the new school Nigerian music artist and warming them into the hearts of Nigerians via the widest TV network at the time. This often attracted followership for the artist, increasing their fan base as well as big bucks from the corporate sponsors. Kennis music hold the record of getting the first new school Nigerian act (Rapper Eedris Abdulkareem) to be paid N1,000,000:00 for one performance
