Check out Top 20 Pioneers Of The New Age Nigerian Music Industry.

Click banner for more info

Meet the 20 people responsible for the vibrant entertainment industry we have today ……

Once upon a time, the oyinbo man ran Nigerian music when big international music labels as Sony, EMI, Motown etc setup here and called the shuts. Unable to contain the yawa they met, they packed their baggage and left. Leaving us with no clue as to what to do.

#1 of Top 18 Pioneers Of The New Age Nigerian Music Industry.

Click banner for more info

 Kennis Music : Nigeria’s foremost indigenous record label. Even though they had a structure that promoted basically acts under its umbrella, they generally gave the new school artist an enviable status. Hype masters who were undeniable experts of bestowing a larger than life perception to the new school Nigerian music artist and warming them into the hearts of Nigerians via the widest TV network at the time. This often attracted followership for the artist, increasing their fan base as well as big bucks from the corporate sponsors. Kennis music hold the record of getting the first new school Nigerian act (Rapper Eedris Abdulkareem) to be paid N1,000,000:00 for one performance

    

#2 of Top 18 Pioneers Of The New Age Nigerian Music Industry.

Click banner for more info

Ayo Animashaun : The resilience of another pioneer. His introduction was with his magazine that thought a generation the lyrics of all their favorite songs. He was one of the first to play Mongo Park with the hip hop world. Discovering a whole new world of Nigerian music. Ayo also engineered the most enviable reward scheme for the new school act with an Award ceremony that replicated Hollywood’s glitz and glam.

    

#3 of Top 18 Pioneers Of The New Age Nigerian Music Industry.

Click banner for more info

 Emma Ugolee : A forerunner with the introduction of music videos as the new tool for marketing the new Nigerian artist. On TV, this presenter, producer was the only alternative to the Kennis music dynasty. As inventor of the first ever all Nigerian music video countdown, his TV show was making more artist than we expected. Renowned for his ear and eyes for talent and personal support for most of Nigeria’s biggest music acts today from the early days of their struggle. A force the industry would hardly forget.

    

#4 of Top 18 Pioneers Of The New Age Nigerian Music Industry.

Click banner for more info

 Dj Jimmy Jatt: An old school Dj with the new school flavor. If Jimmy played your song, it was like getting a seal of industry approval, cause unlike many of his colleagues who were still stuck with music from the west, Jimmy celebrated the new Nigerian music by playing at the biggest platforms in his time. Every leader of the new school has a cherished favor given by Jimmy in the wake of his career. In the words of Tuface “back then na Jimmy Jatt na him dey give us instrumental”

    

#5 of Top 18 Pioneers Of The New Age Nigerian Music Industry.

Click banner for more info

5. Paul Play : New Nigerian school music producer extraordinaire. Made that fresh sound for so many of the pioneers as well as himself. Formed one of the first new school R and B groups in Nigeria called Oxygen. Paul IK Dairo had big shoes to fill with a musician icon of a father, but like Femi Kuti, he too had found his own path and identity but also carried quite a crowd on his back in the process.