Close Up, the number one toothpaste brand in Nigeria recently partnered with Dentists to engage about 200 consumers in an oral hygiene exercise by giving out free dental checks in selected clinics in the Magodo and Surulere area of Lagos.
Prior to the Saturday on which the free dental check was executed, Close Up had created heavy awareness in these areas and invited many in need of this Dental Check. Consumers who attended the dental clinic were very grateful for the opportunity as many had dental issues they were unaware of, and were subsequently counseled on how to better care for their teeth.
Amongst the consumers present was Popular Comedian /MC Teju babyface, who stopped by the Surulere clinic and commended the brand for looking after its consumers.
Speaking on why this exercise was done, Dexter Adeola, Brand Manager, Close Up toothpaste, stated that from research, the accessibility to Dentists is extremely low in Nigeria, with only 15% of Nigerians visiting the Dentist on a yearly basis. It was due to this statistics that Close Up chose this platform to reach out to families in need of dental help, and use this platform as an awareness campaign to sensitize people on the need for proper oral care and the importance of regular Dental check-ups.
Still speaking on the exercise, Mr Adeola continued that over the years, Close Up has given health protection to the teeth and gums of millions of Nigerian families, and the brand has also worked with Health professionals & Dentists Nationwide to educate Nigerians on the importance of oral care, and the free dental check is in line with their commitment to ensure Nigerians have the best solutions and care for their teeth and Gums.
The Close Up toothpaste brand was launched into the Nigerian market in 1975 and has kept fresh and protected the mouths and teeth of millions of families across the country. In other to meet different consumer needs, Close Up comes in variants such as; Deep Action Red, Deep Action Green, Menthol Chill, White Now, Herbal, Complete 8 and Complete 8 White .
Close Up continues to be Nigeria's No. 1 brand, and is set to ensure Nigerians get nothing but the highest level of Oral Care & toothpaste choice. Recently the Brand was extolled by the Consumer Protection Council of Nigeria and received a Product Excellence Award from the body.
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